Name:

Email:

Preferred Phone:

Address:

Cornell College:

Class Year:

How did you hear about Elab?:

What inspired your business idea?

What are your current needs as an entrepreneur?

How can the eLab help you meet your needs?

What would be your foreseeable next steps if accepted?

What would be your foreseeable next steps if not accepted?

What are you most passionate about?
Your answer can be unrelated to your business idea.

Management Team:
Your name, CEO
Co – CEO (if any)
Stage of Business: Idea/Prototype/Revenue Generating
Advisory Council:
Professors, Mentors, etc

Business Description:
In this section be concise about your business. Do not waste words telling a story. Think about what pain you are trying to solve and lead with that here. Then describe how your company solves that problem. Give a broad description about the product/service.

Key Problem Solved for Customers:
This is your bold statement moment. Leave the reader knowing exactly what you will do, how and why it matters. Please discuss who your target customers are, ideally by demographic, region, and income level.

Product:
In this section you have the liberty to go into detail about the product. Describe the specifics of how it works. End it with why it is important to the pain you are solving.

Target Market:
In this section talk about who the buyer(s) will be. Here you will want emphasis on figures, geography and anything else relevant to the customer and end consumer. Why is the market attractive? How do you know that the market is interested? Is there a current demand or does your product create the demand?

Market Size:
How big is the market and is the market growing? In this section speak about the analytics or research aspect to your concept and how it relates to the market. Is it a viable (big enough) market to create sustainable revenue and profit?

Strategy/Barriers to Entry:
This section will discuss your strategy and any obstacles that you may face. This will answer questions that you will have to fend off from investors so it is best practice to iron them out. What are costs associated with your concept (early, mid and late stage)

Competitors:
In this section, discuss the competitive landscape but end with how they are inferior (quality, cost, efficiency, technology or overall lacks)

Business Model:
Describe the process of how you will generate revenue. Walk through an example of how money goes from customer to your bank account.

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