Daniel Green
Industry: Digital Scales
Founded: Ithaca, NY
Website: www.EatWeighSmarter.com
Email: dp64@cornell.edu
DANI manufactures and markets wireless connected health devices and mobile
applications focused on providing customers with real-time customizable food
information and reducing consumer confusion about the interplay of
nutrition, portion, and weight loss.
According to the 2010 Dietary Guidelines for Americans, the nation’s leading
nutrition authority, over the past 30 years, the rise in overweight
Americans can be attributed to caloric imbalance; portion sizes have
increased gradually over time, leading to increased consumption, without a
comparable increase in physical activity. Dynamic Automated Nutrition
Innovations (DANI) seeks to assist the 235 Million Americans who struggle
daily to maintain or lose weight by manufacturing and marketing Smart Scales
for smartphones and computers as well as mobile applications that provide
users with dynamic, real-time, customizable nutrition information and
beyond. DANI products will reduce consumer confusion by bridging the gap
between textbook nutritional science and actual consumer food intake and
providing the tools for informed decisions regarding nutrition and portion
size.