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Wearever You Go is an online marketplace integrated within a niche social network connecting high-end leisure and business travelers, clothing retailers, and travel experts. Indeed, its mission is to offer location appropriate wardrobe solutions and cultural notes to tourists or corporate travelers allowing travelers to adapt easily and quickly to local cultures and atmospheres. This online resource is bridging the knowledge gap between the often vague ideas of what travelers think they should pack and wear while abroad to what pieces of clothing and accessories are actually appropriate and necessary while traveling.

Through the site, consumers have the opportunity to browse through regularly updated photographs of locals, their clothing and accessories in the destination of their choice posted by other women and Wearever You Go’s contributors. Women can find outfits based on popular travel activities like dining or touring, or through hypothetical daily itineraries. Furthermore, consumers can create travel profiles and exchange fashion and travel notes within a community of female travelers. After travelers explore wardrobe solutions, Wearever You Go directs them to online clothing retailers where they can purchase the pieces of clothing necessary to create their destination specific travel wardrobe with ease and efficiency.