As a startup founder, navigating customer relationships can be scary. With so many tools on the market, how do you know which ones are the right fit for your company?

Attend this webinar, “Startup Tools for Managing Customer Relationships,” hosted by Cornell eLab on October 29 from 12:00 – 1:00 p.m. EDT. You will gain insights on Salesforce and Airtable as tools for startups to manage customer relationships.

David Peterson of Airtable will introduce the new customer discovery CRM feature created specifically for the Cornell Startup Community. The CRM system prepares founders to conduct large scale customer interviews, analyze data-driven interview insights and test hypotheses for product market fit.

Ken Smith, Senior Account Executive of Higher Education at Salesforce will detail the customer relationship funnel that leading university researchers can use to grow and manage a community of potential customers.

Participate Online:

This is a virtual workshop being held on Zoom. Register to receive the Zoom link:


Please contact Monika Crosby ([email protected]) three days before the event with accessibility questions and concerns.