Startup Cornell, a new podcast by Entrepreneurship at Cornell featuring Cornell entrepreneurs and successes, launched its first episode with an engaging interview of Nick Nickitas MBA ’14. Nickitas is the co-founder and CEO of Rosie, an e-commerce leader connecting local grocers to customers via mobile and web platforms. Nickitas launched the company in 2012 while participating in eLab.

Over the course of the 35-minute episode, Nickitas recounts the founding of Rosie and discusses how he was inspired by the ways data can be used to solve problems in everyday life. He talks about why entrepreneurship appeals to him and the importance of work-life balance, and shares advice for aspiring founders.

“I’ve always been a bit of a hacker and hustler,” he said. “I think it’s so fun to take things apart and put them back again, and I love the hustle, I love to sell…When I was looking at what it was I wanted to do with my career, I was looking for opportunities that were at the intersection of those two roles, where you get to build stuff and sell stuff, and entrepreneurs get to do that.”

Catch the full episode with Nickitas to hear more about his passion for entrepreneurship and how he founded Rosie.