Voteology is gearing up to help college students across the country make the most of their vote in the upcoming presidential election. Led by Juliana Bain ’20, Noe Abernathy ’20, and Devki Trivedi ’20, the Cornell-based startup was founded by Bain while participating in eLab during her senior year.

In the 2016 presidential election, only 46.1 percent of young voters ages between the age of 18 to 29 voted. With the mission of increasing the number of voters in this age group, Voteology has developed an algorithm-driven app to help students choose whether to vote in their home or school districts, based on where their vote will have the greatest impact for their political candidate or party of choice. The tool is non-partisan.

“Our nearest-term mission is welcoming the next generation into political empowerment,” said Bain. “For now, we are focused on the one thing we do better than anyone else: determining the objectively better, more impactful location to vote for a given election cycle.”

The former student startup is focused on growing its team and reach with the goal of reaching 50 colleges and helping 500,000 students register to vote in time for the 2020 presidential election on Nov. 3. To achieve this goal, they are harnessing the power of social media. Students who are passionate about politics and voter registration, can apply to be a Voteology campus ambassador.

Learn more about the company and its impact on the upcoming election in the full story in Cornell’s alumni news.